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Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech companies along with Amazon, Facebook, Google, and Microsoft.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's consumer software includes the macOS, iOS, iPadOS, and tvOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in 1977 and the company's first products were the Apple I and Apple II series. The company went public in 1980 and was a pioneer of the personal computer revolution of the 1970s and 1980s. Under the leadership of Steve Jobs, the company pioneered a series of revolutionary technologies, including the Macintosh in 1984, the iPod in 2001, the iPhone in 2007, and the iPad in 2010.

Apple has expanded its product line over the years and is now one of the largest information technology companies by revenue, the world's second-largest company by market capitalization, and the world's third-largest mobile phone manufacturer. The company enjoys a large base of loyal customers and a strong brand image. Apple is the world's most valuable brand, with a brand value of over $200 billion.

However, Apple has also faced criticism over the years, including allegations of anticompetitive behavior, tax avoidance, and unsafe working conditions in its contractors' factories in China. Despite these controversies, the company has remained one of the most innovative and influential technology companies in the world.

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